Davines The Present Time 100 ml – Ammonia-Free Demi-Permanent Hair Colour

Davines The Present Time 100 ml: Professional Demi-Permanent Hair Colour

Davines The Present Time is an innovative ammonia-free alkaline demi-permanent hair colour developed for professional colourists who want luminous, multidimensional results and versatile colour services.

Formulated with Biomimetic Hair Restoring Technology, The Present Time combines professional colour performance with ingredients designed to support the cosmetic condition of the hair.

Its demi-permanent formula is suitable for refreshing existing colour, enhancing natural reflections and creating personalised shades with gradual colour fading.

What Is Davines The Present Time Used For?

Davines The Present Time is designed for professional hair colouring services that require luminous results, tonal refinement and controlled colour development.

It can be used to refresh faded hair colour, enhance natural tones and create personalised colour effects according to the selected shade, activator and starting hair condition.

Main Benefits of Davines The Present Time

• Ammonia-free formula: professional alkaline demi-permanent hair colour.
• Multidimensional results: enhances depth and natural-looking reflections.
• Enhanced shine: helps create luminous, vibrant-looking hair.
• Biomimetic Hair Restoring Technology: combines colour performance with cosmetic hair care.
• Versatile application: suitable for different professional colour services.
• Gradual fading: demi-permanent results that soften over time.
• Professional shade selection: allows colourists to personalise the desired result.

Who Is Davines The Present Time Suitable For?

The Present Time is designed for professional use on clients seeking:

• A demi-permanent alternative to traditional permanent hair colour.
• Enhanced natural hair reflections.
• Refreshed colour on faded lengths and ends.
• Soft, multidimensional colour results.
• Professional tonal adjustment.
• Shiny, vibrant-looking hair colour.

How to Use Davines The Present Time

Mix one part Davines The Present Time colour cream with two parts of the dedicated The Present Time Activator. The standard processing time indicated by Davines is 20 minutes.

Professional Application Guidelines

1. Analyse the starting hair level, porosity and desired colour result.
2. Select the appropriate The Present Time shade.
3. Choose the dedicated 7 or 15 Volume Activator according to the professional service.
4. Prepare the mixture using a 1:2 colour-to-activator ratio.
5. Apply according to the official Davines technical protocol.
6. Observe the recommended processing time and technical instructions.
7. Rinse and complete the service according to the manufacturer's directions.

Important: This is a professional hair colouring product. Always follow the official Davines instructions, safety precautions and allergy testing requirements.

Biomimetic Hair Restoring Technology

Davines The Present Time incorporates Biomimetic Hair Restoring Technology, developed to combine professional colour results with cosmetic care for the hair fibre.

This technology is part of the range's approach to achieving luminous colour while supporting the overall appearance and feel of the hair.

Davines The Present Time for Colour Refreshing

Repeated washing, heat styling and environmental exposure can gradually affect the appearance of coloured hair.

The Present Time offers professional colourists an option for refreshing faded tones and improving the visual richness of hair colour.

The final result depends on the selected shade, the existing hair colour, hair porosity and the activator used.

Davines The Present Time vs Permanent Hair Colour

Unlike traditional permanent hair colour, The Present Time belongs to the alkaline demi-permanent colour category.

It is designed for professional services requiring a more gradual fading process and a personalised colour result. It should not be considered interchangeable with permanent colour when maximum grey coverage or significant lifting is required.

How Long Does Davines The Present Time Last?

According to Davines, colour results can last for up to 24 washes.

Actual longevity depends on the condition and porosity of the hair, the selected shade, cleansing frequency and home maintenance routine.

FranzeseStore Professional Hairdresser's Advice

For consistent demi-permanent colour results, always evaluate the starting hair level and porosity before selecting the shade.

Previously lightened or highly porous lengths may absorb colour differently from natural hair. A professional consultation and strand test can help determine the most suitable colour formula and application technique.

For colour maintenance, choose a suitable shampoo and conditioner and limit unnecessary heat exposure.

Frequently Asked Questions About Davines The Present Time

Is Davines The Present Time permanent hair colour?

No. Davines The Present Time is an alkaline demi-permanent hair colour designed for professional use.

Does Davines The Present Time contain ammonia?

No. The Present Time is an ammonia-free demi-permanent colour range.

What developer should I use with The Present Time?

Use the dedicated Davines The Present Time Activator 7 Volume or 15 Volume, according to the professional colour service and official technical instructions.

What is the mixing ratio for Davines The Present Time?

The recommended colour-to-activator mixing ratio is 1:2.

How long should Davines The Present Time process?

The standard processing time is 20 minutes. Follow the official technical instructions for the specific service.

How long does Davines The Present Time last?

Davines reports colour longevity of up to 24 washes, depending on hair condition and maintenance.

Can Davines The Present Time refresh faded hair colour?

Yes. It can be used for professional colour-refreshing services, depending on the selected shade and the starting hair condition.

Can The Present Time cover grey hair?

The range is intended for demi-permanent colour services with light grey blending or coverage effects. Results depend on the percentage of grey hair, shade selection and application protocol.

Is The Present Time suitable for bleached hair?

Suitability depends on the desired result and the condition of the hair. A professional should evaluate porosity and perform a strand test when necessary.

Can I use a different brand of developer?

Davines The Present Time is designed to work with its dedicated activators. Follow the manufacturer's recommendations rather than substituting an unapproved developer.

Product Information

• Brand: Davines
• Range: The Present Time
• Product type: Alkaline demi-permanent hair colour
• Ammonia: Ammonia-free
• Size: 100 ml
• Mixing ratio: 1:2
• Standard processing time: 20 minutes
• Compatible activators: The Present Time 7 Vol and 15 Vol
• Use: Professional